I'm Yael /yuh-ëll/ , a Brooklyn-based Digital Producer and Creative Project Manager with roots in photography. From startup branding and web redesigns to immersive AR/VR experiences, I guide teams to deliver exceptional work. What sets me apart? An artist's eye for detail combined with a producer's knack for seamless execution and the technical acumen to navigate complex implementations. Dive into my about section to learn more.
What I’m good at
Building stuff from the ground up
Solving problems
Leading creative and engineering teams
Client relationships
Scoping and budgeting
Open, respectful communication
Staying calm when things get stressful
Keeping things interesting (in a good way…)
Curiosity
Transparency
Collaboration
An inspiring culture
Positive vibes
Kindness (we all know it’s not that hard…)
What I value in a partnership
Clients
Work
50 years of Dia
An interactive timeline and campaign celebrates Dia Art Foundation’s 50th birthday, designed by Pentagram in collaboration with AREA 17. Read the case study here.
Role: Producer.
New York Times Events
Digital ecosystem and website by AREA 17. Read the case study here.
Role: Producer
SXM Media
Brand strategy, visual identity, experience and website by AREA 17. Read the case study here.
Role: Producer
WestBridge Capital
Brand identity, brand positioning, website and copywriting by AREA 17. Read the case study here.
Role: Producer
KPMB Architects
Brand strategy, visual identity, and website by AREA 17. Read the case study here.
Role: Producer